Deciduous Shrubs (between 4 and 6 feet)

American Beautyberry

Landscape Significance

American beautyberry is a native plant. This plant is attractive to bees, butterflies and/or birds and the seeds and berries are important foods for many species of birds.

Its vibrant fruit display is a great way to add fall interest to the landscape.

American Beautyberry (Callicarpa americana)
This photo was taken at Trident Technical College, North Charleston, SC. 

It has long, arching branches and yellow-green fall foliage, but its most striking feature is the clusters of glossy, iridescent-purple fruit (sometimes white) which hug the branches at leaf axils in the fall and winter.

This bush grows between 3 and 5 feet, and just as wide so it needs room. It prefers moist soil and part shade but will grow in almost any situation.  No pests or diseases are of particular concern.

Identifying characteristics

Leaves in pairs or in threes, blades half as wide as long and up to 9 inches long, ovate to elliptic, pointed or blunt at the tip and tapered to the base; margins coarsely toothed except toward the base and near the tip, teeth pointed or rounded; lower surface of young leaves covered with branched hairs. Flowers small, pink, in dense clusters at the bases of the leaves, clusters usually not exceeding the leaf petioles. Fruit distinctly colored, rose pink or lavender pink, berrylike, about 1/4 inch long and 3/16 inch wide, in showy clusters, persisting after the leaves have fallen.

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